Key Responsibilities:

Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings.
Design and implement top-notch digital marketing strategies that maximize performance.
Creation of the marketing activity plan in line with consumer, product, distribution and Group brand objectives and business targets
Delivering a range of digital and offline advertising and marketing activities, including email, SMS, event, social media and content marketing
Fluency is required in utilizing data and analytics to track campaign performance, optimize campaign performance and conversion in real time, and report on key performance indicators ensuring targets are achieved.
Development and execution of paid media strategies and tactics for websites to drive traffic, engagement, acquisition, and top-line sales.
Manage the execution and assist with the monitoring and measurement of marketing campaigns.
Ensure marketing campaigns are cost effective and adhere to the relevant budget set
Strong understanding of branding ensures that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
Conduct market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing plans.