The Research Analyst handles more complex data requirements of clients on the generation of data tables/reports with in-depth analyses related to viewership trends in key TV audience measurement variables, sampling design parameters and OTT metrics, database management and servicing internal client queries. The position is involved in integrating and coordinating findings from TAM panel monitoring/controls. The position also assists in the development of automated processing systems through macros or data analytics tools/applications (such as Power Business Intelligence, Visual Basic, SQL) aimed at improving data processing and data trend monitoring efficiencies.