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Director, Digital Communications
The Communications Branch has three core business priorities:
- Provide high quality strategic communications advice, products and services to assist ministerial offices and the policy, program and corporate areas within the department to meet their objectives.
- Ensure communications materials provided to ministerial offices, the media and the broader community are accurate, timely and fit-for-purpose.
- Deliver the Department’s communications services in an efficient, responsive and – wherever possible – a proactive and pre-emptive manner.
The Communications Branch comprises four sections: Digital Communications, Content Strategy and Production, Speechwriting and Library, and Public Affairs and Media – although staff collaborate across sections on key projects and priorities.
We value creative and innovative ways of thinking about communications challenges, working effectively with stakeholders and policy colleagues, teamwork, and respectful relationships. We take responsibility for ensuring our work is of the highest quality, while remaining responsive to the typically fast-paced environment of the Branch and Department.
What you will do
As the Director of the Digital Communications team you think strategically and holistically about the Department’s digital presence and how to best communicate the government’s priorities to the public.
You will do this in close partnership with other directors across the branch who manage media, speechwriting and library, social media and strategic communications functions. The work of the Digital Communications team not only intersects with all areas of the Communications Branch, but also crosses all areas of the department.
As Director, your ability to prioritise work across many competing policy areas, manage stakeholder relationships and brief Senior Executives is integral to ensuring that tasks are completed successfully and on-time, and the wellbeing of the team is maintained. You will also require the ability to exercise editorial judgement and a strong understanding of government priorities and the demands of a central agency. Experience managing a corporate brand is desirable, as is experience managing a geographically-dispersed team with hybrid working arrangements.
Key duties include:
- Lead a team of technical and content design specialists to deliver high quality advice and user-centred services regarding the Department’s online communication channels.
- Manage the team in accordance with PM&C’s flexible work policies (including hybrid working arrangements) and commitment to staff wellbeing, inclusion and diversity.
- Provide strategic web advice to portfolio ministerial offices, the Senior Executive and other departmental colleagues, contributing to and supporting the strategic direction of the agency, while maintaining editorial oversight of the PM&C website.
- Lead creative service delivery and innovative approaches to design applications including web design and other graphic design digital products.
- Promote and maintain the integrity of the PM&C brand identity and assets and ensure they remain fit for purpose.
- Develop and maintain strong working relationships with key stakeholders, including ICT colleagues and shared service clients.
- Identify opportunities for systems and process improvement across the Branch’s web and creative services and ensure strong governance policies and standard operational procedures are maintained.
- Contribute to the management and development of the Branch and its role as a valuable and effective partner in the delivery of the Government’s priorities.
The key duties of the position include
We are looking for a leader who has passion and drive, values collaboration, and has demonstrated experience leading a team and engaging audiences through digital communication. You will lead a friendly, collaborative, and supportive team where all inputs and ideas are valued.
Our ideal candidate will be able to manage a web and design team – ensuring projects are delivered from ideation to production on-time and within agreed expectations, while working across competing priorities and many different policy areas. Strong negotiation and presentation skills are required to manage a variety of competing interests. Strong editorial judgement and the ability to see where particular projects sit within the bigger picture of government is also important.
You should:
- Bring a proactive attitude to providing value-adding advice and service-oriented support for the department and our portfolio ministers.
- Have demonstrated experience both leading a communications team and closely collaborating with colleagues within a communications branch and externally.
- Value and respect PM&C’s commitment to workplace flexibility, staff wellbeing and inclusion and diversity.
- Have expertise in editorial management of owned digital communication channels, website development and management, or graphic design and user experience.
- Have the ability to explain technical concepts and digital communications best-practice in easily-understood terms to a broad range of stakeholders.
- Show demonstrated capability of building and maintaining working relationships with colleagues, including ICT professionals and/or other communications professionals.
- Have a commitment to constant improvement and evolution to ensure our digital communication remains contemporary and best practice.
- Take a strong interest in public affairs and the policy and program areas for which the department is responsible.
- Have a strong understanding of the requirements of working within government and a commitment to APS values.
Identified Position
This position has limited contact with Aboriginal and Torres Strait Islander peoples, communities and service providers, but is still required to have the capacity and willingness to further develop these skills. You will require capacity to attain cultural competency, including:
- understanding of the issues affecting Aboriginal and/or Torres Strait Islander peoples,
- ability to communicate sensitively and effectively with Aboriginal and/or Torres Strait Islander peoples, and
- willingness and commitment to continue to develop cultural competency.
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