Analyze post-campaign performance and provide key insights and recommendations using marketing analytics tools.
Develop reporting solutions with data visualization tools like PowerBI, integrating data from multiple sources.
Manage and produce essential marketing and business reports.
Track and manage data streams based on metrics and audience.
Support the team in setting marketing targets and advise on data collection tools and methods.
Perform data integration across different platforms.
Generate regular and ad-hoc reports on campaign performance with actionable recommendations.
Recommend optimizations for activities, content, channels, and programs.
Stay updated on industry trends and best practices in digital marketing analytics.
Document and enforce reporting processes and protocols.